Thursday, September 18, 2014

The Who's Who of Makeup

Do you ever find yourself walking into the drugstore these days and noticing so many similar products. I'm not even going to get started with the lippies that seem to dupe each other, but foundations and BB creams...the list goes on. From similar packaging to similar claims, you would think they are doing it to compete with each other but with some research I am actually discovering that there are six big guys that claim monopoly on the big name makeup brands, both drugstore and luxury! I tried to get complete lists but I'm sure I'm missing a few, here's a quick break down of who owns who:

  • Estee Lauder: Aerin, Aramis, Aveda, Coach, Clinique, Bobbi Brown, M.A.C., Origins, Jo Malone, La Mer, Kiton, Marni, Osiao, Prescriptives, Smashbox, Tom Ford, Tommy Hilfiger, Tory Burch, Bumble + Bumble, American Beauty, Flirt, Ermenegildo Zegna, Good Skin, Grassroots, Michael Kors Beauty, Darphin, Ojon, and Donna Karan Cosmetics.
  • L'Oreal: Maybelline, Garnier, Lancome, Biomedic, Vichy, Biotherm, Shu Uemura, Kiehl's, Redken, Matrix, Kerastase, Giorgio Armani, CCB Paris, Cacharel, Helena Rubinstein, Dermablend, Clarisonic, Diesel, Viktor Rolf, Yue Sai, Urban Decay, Guy Laroche, Paloma Picasso, Essie, Pureology, Mizani, The Body Shop, Skinceuticals, Ralph Lauren, La-Roche-Posay, em by Michelle Phan and Yves Saint Laurent.
  • Procter & Gamble: Cover Girl, Max Factor, Anna Sui, Olay, DDF, Aussie, Clairol, Head & Shoulders, Herbal Essences, Ivory, Infusium 23, Pantene, Fredric Fekkai, Gucci, Old Spice, Vidal Sassoon, Sebastian Professional, Secret, Venus, Gilette, Noxzema, and SK-II.
  • Johnson & Johnson: Neutrogena, Aveeno, Clean & Clear, RoC, Rogaine, Lubriderm, and Purpose.
  • Louis Vuitton-Moet Hennessy (LVMH): Dior, Guerlain, Givenchy, Benefit, Fresh, Kenzo, Acqua di Parma, Fendi, Nude, Make Up For Ever, and Sephora Makeup.
  • Shiseido: Cle de Peau, Dicila, Ipsa, Ettusais, Carita, Decleor, Ayura, Asplir, DeLuxe, Selfit, Whitia, Pure & Mild, Yuxia, 5S, NARS, Maquillage, Aupres, JS, Za, Uno, Jean Paul Gaultier cosmetics, and Issey Miyak.
I think the biggest surprise for me was L'Oreal and Maybelline being together. It's really interesting to see how one parent company will develop (and acquire) a wide range of brands in order to cater to different audiences. Who else feels in the future there will just be one mega makeup company that just controls it all?


  1. This is very surprising, I had no idea which brands owned which.

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